The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing initiatives and campaigns that promote the company’s products and elevate brand visibility.
Posta job
This role plays a key part in guiding marketing efforts, managing allocated budgets, analyzing market trends, and driving measurable operational outcomes—including lead generation, brand awareness, and revenue growth.
Key Responsibilities
- Campaign & Strategy Execution: Plan, execute, and monitor multi-channel marketing campaigns to promote products and drive lead generation and customer conversion.
- Brand Development: Oversee brand messaging, market positioning, and promotional collateral to maintain strong brand identity across all platforms.
- Market & Data Analysis: Track industry trends, evaluate competitor strategies, and analyze campaign performance metrics to optimize ROI.
- Budget Management: Oversee and manage the operational marketing budget to ensure cost-effective resource allocation.
- Cross-Functional Leadership: Coordinate marketing initiatives with sales and production teams while helping lead marketing efforts and creative projects.
Qualifications & Requirements
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Education
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience
- 2–5+ years of experience in a marketing role, with at least 2–3 years in a supervisory or managerial capacity.
- Proven track record of developing and executing successful marketing strategies.
- Hands-on experience in managing marketing budgets and leading projects or teams.
- Industry Experience: Prior experience in the Building Materials industry is an added advantage.
Core Competencies
- Strategic Planning: Ability to align marketing campaigns with overarching business goals and revenue targets.
- Market Acumen: Strong understanding of consumer behavior, digital and traditional marketing channels, and market research techniques.
- Communication & Leadership: Excellent interpersonal and written communication skills with strong team-building capabilities.
How to Apply
Qualified and interested candidates are invited to submit their updated Curriculum Vitae (CV) and cover letter to:
Email: recruitment@theikegroup.com
Subject Line: Application – Marketing Specialist
