Tanzania welcomed a record 2.14 million international visitors in 2024, generating tourism earnings of USD 3.9 billion. The United States, Italy, and Kenya were the top source markets. Visitors stayed an average of 10 nights in mainland Tanzania and 7 nights in Zanzibar, spending USD 243 and USD 251 per person per night respectively. Growth was driven by promotional campaigns, awards, enhanced air connectivity, and new source markets including China, South Africa, and Australia.
The report is a product of collaborative engagement of the Ministry of Natural Resources and Tourism, Bank of Tanzania, National Bureau of Statistics, Immigration Services Department and Zanzibar Commission for Tourism.
Tourism earnings also increased by 15.7% to USD 3,903.1 million in 2024, up from USD 3,373.8 million the previous year, confirming tourism’s role as one of the country’s leading sources of foreign exchange. Zanzibar also maintained its strong performance, with tourist arrivals reaching 601,006 in 2024, an increase of 10.8% year-on-year, while the average length of stay rose to 7 nights from 6 nights. Earnings rose by 10.1% to USD 997.8 million from USD 906.6 million in 2023.
Read more at: https://www.tanzaniainvest.com/tourism/international-visitors-survey-2024-arrivals-earnings
