The Tanzania Horticultural Association (TAHA) has launched HortiMarket, a digital platform enabling farmers, buyers, exporters, and logistics providers to trade horticultural products directly. The system provides real-time information on prices, production, and demand, supporting over 500,000 smallholder farmers across Tanzania.
Developed by the TAHA Research and Information Centre (TARIC), the system serves as a centralized online marketplace where users can trade and access real-time data on prices, logistics, and quality standards. HortiMarket is accessible via the website www.taric.co.tz, the TaricApp mobile app, WhatsApp chatbot (+255 743 602 598), and USSD code 14921#.
Its main goal is to close the information gap between producers and buyers by providing real-time data on prices, availability, and quality standards, thereby supporting better decision-making along the value chain. TAHA’s Head of Knowledge and Innovation, Steven Mhiliwa, explained that the platform has been developed to tackle longstanding challenges such as limited price transparency, inefficient logistics, and weak coordination between value chain actors. He stressed that HortiMarket’s modular design will allow continuous updates and integration of new technologies, supporting the competitiveness and sustainability of Tanzania’s horticultural sector in regional and global markets. TAHA Chief Development Manager Anthony Chamanga stated that the platform responds to growing regional demand for horticultural products. He said that African countries imported horticultural produce worth around USD 10 billion in 2024, compared with USD 7.6 billion a decade earlier, and that Tanzania is increasingly supplying neighbouring countries, including South Africa, which has sourced avocados from Tanzania over the past three years, replacing traditional off-season suppliers such as Israel and Spain. In 2024, Tanzania’s avocado exports to South Africa reached about USD 4 billion.
Read more at: https://tanzaniainvest.com/agriculture/hortimarket-hortoculture-digital-platform-launch
